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The Johnson's Promise

For over 100 years, we've dedicated ourselves to understanding babies and the special nurturing their eyes, skin, and hair require.

We use that knowledge to provide mothers with safe, clinically proven mild, and gentle products. But we don't stop there. Our products engage the senses and when used with baby’s routines can help evoke positive emotions and ultimately enhance the loving bond between a mother and her baby.

That's why moms and healthcare professionals around the world have trusted the JOHNSON'S® Brand to care for their babies. It's a responsibility we take seriously as we continue to apply our knowledge and research to bring you safe, innovative products that live up to our pure, mild and gentle promise.


The promise of TRIPLE BABY PROTECTION is underpinned by decades of pioneering research into the physiological and developmental needs of babies.

We work with independent experts and investigators to translate fundamental science into safe products that have benefitted, and been enjoyed by, billions of growing families in over 50 countries worldwide. Recognizing the unique physiology of developing baby skin and eyes, we focus on three principal areas to ensure that each of our products offer the triple protection of safety, mildness, and efficacy.

  • Safety
    Every parent wants absolute peace of mind when it comes to the safety of their child. Ensuring our products are safe and appropriate for babies lies at the heart of our product development. We meet and even often exceed government regulations on ingredient and product safety. From laboratory to market, we follow proven scientific methods and work with third-party experts to assess the ingredients used in our products. These ingredients are kept to a minimum, limited to those required to deliver the desired benefits. Our criteria in choosing suppliers are equally rigorous. We work only with those who can meet precise standards and principles.

  • Mildness
    All JOHNSON’S® baby products that bear the CLINICALLY PROVEN MILDNESS® seal have passed the rigorous qualification tests for safety and mildness, which supports their claim of protection from skin irritation. Having pioneered research into the unique nature of infant skin, JOHNSON’S® baby understands the need to create products that are not only safe and appropriate for babies, but are also mild enough to promote healthy skin function and development by respecting the skin barrier. Each individual ingredient is evaluated, and when the ingredients are combined in products, the combinations undergo robust safety assessments. If they pass, they go through clinical testing to evaluate parameters like dermal irritation and dermal sensitization. Product efficacy and tolerance are confirmed through further assessments, before a comprehensive clinical review of all findings is undertaken. Only when we are completely satisfied with the results of these evaluations is the product awarded with the CLINICALLY PROVEN MILDNESS™ trademark.

  • Efficacy
    Infant skin is very different in that it is functionally still developing. It may be more hydrated, but it also loses water at a faster rate. For JOHNSON’S® baby, being able to retain the natural moisture of baby skin is a critical attribute of our products. Clinical studies have shown that our products can provide greater moisturization compared with competitors or water alone, while still being as gentle and mild as pure water. Watch the demos below to see this promise in action.

JOHNSON’S® TOP-TO-TOE™ - The Rose Test JOHNSON’S® TOP-TO-TOE™ - The Radish Test JOHNSON’S® TOP-TO-TOE™ - pH Balance JOHNSON’S® TOP-TO-TOE™ - Water Hardness JOHNSON’S® baby powder – Absorption JOHNSON’S® baby powder – Cooling JOHNSON’S® baby powder – Smoothness JOHNSON’S® baby lotion – The Bead Test JOHNSON’S® baby lotion – The Date Test JOHNSON’s® baby lotion – The Apricot Test JOHNSON’S® Skincare wipes – Softness JOHNSON’S® Skincare wipes – Strength JOHNSON’S® Milk + Rice bath – Gentleness JOHNSON’S® Milk + Rice bath – vs Soap JOHNSON’S® Milk + Rice bath – Skin Nourishment JOHNSON’S® Milk + Rice bath and lotion – Moisturization

Responding to Your Needs

Recently, we completed a global reformulation of JOHNSON’S® products to remove certain ingredients based on your preferences. Designed with the same high safety and quality standards, these reformulated products have been rolling out, and will continue to do so over the coming months.

Specifically, we removed formaldehyde-releasing preservatives and reduced traces of 1,4-dioxane. For most of our new and improved baby products, we have also removed parabens ahead of our 2015 commitment as part of our promise to you.

Our Safety & Care Commitment is another step in our work with moms, healthcare professionals, scientists and experts in public health to ensure that our products continue to achieve the highest of the JOHNSON’S® Brand standards. As science advances and your preferences change, we’ll continue to listen to you.

Additionally, we’ll continue to work to reduce environmental impact to help leave behind a world your baby will proudly inherit.

Our Unique Story
The story of JOHNSON ’S® baby products began in the 1890s, when some patients who used Johnson & Johnson medicated plasters complained to the company that some of the plasters irritated their skin. Scientific Director Fred Kilmer sent them small containers of Italian talc to soothe the irritation. These patients discovered that the talc also helped alleviate diaper rash, and they told the company. As a result, JOHNSON’S® baby powder made its debut in 1894, and the JOHNSON’S® baby brand was born.

JOHNSON’S® has continually been a pioneer in delivering breakthrough solutions to its consumers, including the first NO MORE TEARS® shampoos and washes, and the only bedtime regimen clinically proven to help baby sleep better. Throughout nearly 120 years, JOHNSON’S® has embodied consumer partnership and scientific discovery to become a leading, trusted baby care brand in 173 countries worldwide .

Our Commitment to Safety
Every parent wants absolute peace of mind when it comes to the safety of their child. At JOHNSON’S® Brand, our commitment to baby’s safety comes first in everything we do. From the stringent selection of our ingredients , to the most rigorous product reviews and clinical assessments, no small detail is ever spared.

We understand the unique makeup of every baby’s skin, hair and eyes and the special care and protection they deserve. This knowledge guides us to create products that are kind and mild, that preserve and safeguard baby from skin and eye irritation, so nothing gets in the way of healthy development.

Healthy development starts with the right care and use of the right products — from day one. Our products are proven to protect the eyes, effectively nourish skin and hair and nurture healthy growth, from the very first days, through every step of the way.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.

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