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We created this site to help moms and dads understand the simple truth about JOHNSON’S® products.

The safety of your little one is your number one priority, so you’re likely to be researching what is best for your baby. We hope the information we're sharing here gives you peace of mind when using JOHNSON’S® products.

Common Myths

We understand that you want the best for your baby, and we're here to help! Let's start by addressing some common myths about our baby products.

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International Safety Standards

Safety is our top priority. Our products always meet (or beat!) the government safety standards of the countries where they are sold. Where guidelines differ we apply whichever standard is stricter.


So why do our ingredients differ between countries? You might be surprised to know it's due to the preferences of parents. In the U.S. most moms prefer lather with big, glossy bubbles, whereas in Europe moms prefer creamy, smaller bubbles. To meet these preferences, we use different ingredients, which are equally mild, gentle and safe. 

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Hidden ingredients

We know the long list of ingredients on the back of our bottles can be confusing. Our ingredients lists seem long because we're committed to following INCI (International Nomenclature of Cosmetic Ingredients) guidelines for labeling as well as Food and Drug guidelines in the United States, not to hiding anything.


As a result, some relatively simple ingredients sound more complicated than they are. For example, coconut oil needs to be labeled as its chemical name, lauric acid.


See our Behind the Label section to get a better understanding of each of our ingredients.

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Carcinogenic and toxic ingredients

Our products are non-toxic, and none of them contain carcinogens. In fact, we have very strict safety testing standards to ensure our products are always safe. On top of this, we're constantly researching and updating our products to respond to new research.

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Animal testing

JOHNSON’S® brand does not test on animals. In fact, none of Johnson & Johnson Consumer Companies, Inc’s personal care and cosmetic products are tested on animals.

When it comes to the development of medicines and medical devices which other parts of the Johnson & Johnson Consumer Companies, Inc. family of companies produce, animal use is required by governing bodies, such as the Food and Drug Administration. 

Johnson & Johnson Consumer Companies, Inc must abide by these requirements, but when we do, we also have our own policies that reflect the highest animal welfare standards. To learn more about our policies, click here.

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Numbing agents

We absolutely do not use any numbing agents in our products. We would never put anything in our products that could harm a baby. 


In reality, the reason we can make the claim "NO MORE TEARS®" is simple. Read the infographic below to find out why.



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Behind the Label

Each of our ingredients is included for a specific purpose, and we carefully select those which are best for your baby. See below for a breakdown of the ingredients in JOHNSON'S® baby TOP-TO-TOE® Wash, JOHNSON'S® baby Shampoo and JOHNSON'S® baby Lotion.

What’s Changed

We know moms and dads are interested in our ingredients, and we can assure you we're always working to keep up our high standards. Here's a rundown of how we've changed our use of particular ingredients in our new formulations.

This type of preservative releases a very small amount of methylene glycol, the same type of formaldehyde found naturally in fruits and vegetables.  In fact a person’s exposure to formaldehyde in an apple is greater than 15 bottles of baby shampoo.

Regardless, we have removed this ingredient from our products and replaced it with an alternative preservative system

1,4-Dioxane is a byproduct of a process that makes our cleansers non-irritating. It may sound like a strange chemical compound, but actually it also occurs naturally in tomatoes and coffee.

Our formulations have the lowest measurable level of 1,4-dioxane.

Parabens are preservatives, which ensure that dangerous bacteria doesn't have the chance to grow. However, they also occur naturally in mangoes, blueberries and honey.

Although they are not harmful, we've found a way to remove them from our reformulated products, and replaced them with alternative preservatives.

We're working on removing parabens from ALL of our products by the end of 2015. To see our progress, click here.

There are many types of phthalates, but low-weight phthalates are commonly used in personal care products. These phthalates have a very strong safety record. Regardless, in order to ensure peace of mind, all our baby products worldwide are now phthalate free.

Our first priority is doing what is best for babies. If there is a particular ingredient you have a question about, please contact us and we’ll respond to your specific query.

How are we doing?

Creating new versions of your favorite products takes time. Here is how we are tracking on a variety of projects.

Removing parabens – hit our goal earlyRemoving 1,4-dioxane – tracking wellRemoving quanternium 15 – completed our goal

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