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The JOHNSON’S^® Difference

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Our Promise

BabyCenter^®

Our Products

• Baby Bath
• Cologne
• Haircare
• Lotion
• Baby Oil
• Powder
• Soap
• Wipes
• Cream
• Newborn
• Baby
• Active Kids
• Adult
• Newborn Bathing
• Infant Bathing
• Massaging
• Moisturizing
• Bedtime
• Playtime
• Skin Care
• Our Products

Preparing for Your Baby

• Baby Shower
• Your Changing Body
• Before Your Baby Arrives
• Preparing the Nursery
• First 10 Days
• Feeding your Baby
• Breastfeeding Guide
• Yourself Post-Birth
• Preparing for Your Baby

Baby Care

Baby Care Tips

• Baby Care Tips
• About Your Baby’s Skin
• Newborn Skin Conditions
• Eczema & Dry Skin
• Umbilical Cord Care
• Keeping Baby Skin Healthy
• Baby’s Eyes, Ears, Nose & Nails
• Baby Sun Protection
• Toddler Teeth
• The Safety in Your Touch
• Milestones of Development
• Nurturing Safety Every Day

Baby Bathing

• Baby Bathing
• How to Give Your Baby A Bath
• Swaddle Bathing for Newborns
• Freshening & Between Baths
• Making the Most of Bath time
• Toddler Bathtime
• Baby Hair Care & Styling

Massaging Your Baby

• Massaging Your Baby
• Benefits of Touch & Baby Massage
• Baby Massage Techniques
• Newborn Massage Guide
• Baby Massage Guide: Six Weeks Plus
• Baby Massage Guide: Six Months Plus
• The Power of Scent

Bedtime

• Bedtime
• Newborn Sleep
• Baby Sleep
• Toddler Sleep
• JOHNSON’S^® 4-Step Routine
• Diapering
• How To Change Diaper
• Diaper Rash Guide
• How to Potty Train a Toddler

Baby Care

Active Kids Care

• Play & Learning
• Hair styling Guide for Girls!
• Moms for #Dadventures
• #Dadventures Skin Facts
• How To Play With Your Baby
• How To Play With Your Toddler
• How Babies Learn to Walk
• Tips for Everyday Learning
• Introducing Baby to the Outdoors
• Outdoors with Your Baby
• Traveling with Your Baby
• The Rough Explorers
• #ChooseGentle parenting
• Active Kids Care

Ages & Stages

• Newborn
• Active Kids
• Baby
• Adult
• Ages & Stages

Our Mission & Safety Standards

OUR MISSION

• Our Mission
• Scents & Fragrances
• Sustainability Efforts
• Our Safety Standards
• Standard For Natural

GET TO KNOW US

• Our Promise
• Baby Science
• BEST FOR BABY™ Standard
• Caring for a Healthy Future
• Johnson's Simple Truth
• So Much More
• Safety
• Ingredients
• Beyond the Bath

SAFETY COMES FIRST

• SAFETY COMES FIRST
• Not Only Best For Baby, Our Formulation Is Best In Class For Safety
• To Better Care For Your Baby, We Start By Knowing Your Baby Be
• The Good, The Bad And The Scary
• Our Baby Powder Legacy Is Built On Safety
• No One Knows Babies Like Moms

Our Mission & Safety Standards

What is Gentle Circle of Care?

• Download Baby Pledge
• What is Gentle Circle of Care?

Promotions & Offers

Play Days

SCHOOL OF GENTLE

• NEWBORNS
• TODDLERS
• ACTIVE KIDS
• SCHOOL OF GENTLE