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Recent studies have shed light on what makes baby skin so different. Baby skin is very "active" — it's constantly continuing to develop. It's more vulnerable to irritants, changes in temperature and changes in humidity. Therefore, you need to protect your baby's skin against environmental changes and harsh cleansers.

Your baby’s skin barrier is his first line of defense from the outside world. To remain healthy, it is important for the skin to be properly hydrated. Be sure to keep his skin moisturized to help protect against dryness.

Soak & Seal

Although critical, skin care for babies doesn’t have to be complicated. Learn how this simple method can help keep baby’s skin nourished and healthy.

Use a Moisturizing Cleanser

As you find yourself washing his face and hands more frequently, now's a good time to transition to a cleanser that restores moisture while gently cleaning his skin. JOHNSON'S® baby milk bath is specially formulated to gently cleanse with mild moisturizers. And it has that wonderful, familiar "baby clean" smell of JOHNSON'S® baby milk lotion . Keep an extra bottle in the diaper bag for whenever you're on the go.

Keep Your Baby’s Skin Hydrated

It’s a good idea to use a moisturizer after bathing your baby. In a clinical study, 10 percent of mothers surveyed believed that their baby's skin was dry, when in fact, more than 60 percent of these babies had clinical signs of dryness!

Your baby’s skin absorbs water quickly and can lose water faster too! That's why regularly moisturizing your baby's skin is a good way to protect against dryness. JOHNSON'S® baby milk lotion is clinically proven to strengthen and protect baby’s skin as it moisturizes for up to 24 hours, keeping baby’s skin smooth and healthy-looking.

Watch this demo to see how JOHNSON’S® baby lotion performs against the competition.

Then see its 24-hour moisturization tested on dates and apricots.

Baby Massage

A nice way to monitor the healthiness of your baby's skin is through baby massage. It gives you an opportunity to go over the entire surface and to check for dryness or chafing. But that's not the only benefit: as your baby grows and undergoes developmental changes, baby massage can help ease transitions. It provides many emotional and physical benefits for your growing baby to help:

  • Calm him when he's fretful — baby massage has been shown to reduce the circulation of the stress hormone cortisol in the bloodstream
  • Increase his sense of well-being — baby massage has been shown to stimulate endorphins, which can lift your baby's mood
  • Ease gas and constipation — stroking his tummy can help disperse air
  • Release tension caused by, for example, teething
  • Relax his arm and leg muscles
  • And of course, to help him develop a close and trusting relationship with you

Learn more about massaging your baby

Your baby's skin will change rapidly throughout his growing years. It needs extra protection to keep it clean, moisturized and healthy. Remember, healthy skin is not just an aesthetic nicety. Healthy, properly hydrated skin forms a barrier against bacteria and other infections. So start now to safeguard your baby's healthy skin for a lifetime.

Bonding Through Touch

Show him how much you care using baby’s first language — touch

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