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Your baby’s skin plays an important role in maintaining his health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring his world through touch.

Your baby’s skin may look perfect, but it is very delicate so it needs extra special care throughout the first years of life.

Baby skin:

  • Is about 30% thinner
  • Has a greater tendency for dryness
  • Is more prone to allergies and irritation
  • Absorbs more water, but loses it faster

Watch this demo to better understand how your baby’s skin is different.

Because it is more delicate, baby’s skin needs more protection from environmental changes and harsh cleansers. So when it comes to skin care for babies, use a mild and gentle cleanser and moisturizer developed especially for baby like JOHNSON’S® baby TOP-TO-TOE™ wash and JOHNSON’S® baby lotion.

Watch these demos to see just how mild our products will be on your baby:


Whether you're bathing your baby's skin or applying a moisturizer, you're doing more than helping to keep his skin healthy. With your gentle hand, you're also forming a special bond with your baby through the power of your touch. Watch this video to see what Touch Therapy can do for your baby.

As baby grows he’ll start to explore —

and you may need to wash his face and hands more often.Try a cleanser that’s gentle on delicate baby skin. JOHNSON'S® baby top-to-toeTM wash cleanses while protecting baby skin’s natural moisture.

JOHNSON'S® Baby | How to keep baby's skin moisturized

How to Care for Baby Skin

How to Care for Baby Skin

Extra special care for extra special skin

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Hydrate Baby’s Skin

Using lotion isn’t the only way to help improve baby’s dry skin. Visit BabyCenter® to learn how else you can help keep your baby’s skin soft and smooth.

Moms around the world trust JOHNSON’S® to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.

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