Between the bubbles, splashing, coos and giggles — bathtime may quickly become your favorite time of day. Follow our simple step-by-step guide to learn the basics or some new tips.
Water Isn’t Enough for A Baby Bath
Water as a cleanser doesn't remove the fat-soluble impurities left behind under diapers and clothes, and if they remain, they can cause the delicate skin barrier* to break down. And water alone can actually dry your baby’s skin. Repeated use of water only, especially when hard or chlorinated, has been shown to cause moisture loss from the skin cells, leaving baby skin irritated or red.
A gentle baby-specific cleanser like JOHNSON'S® baby TOP-TO-TOE™ wash is recommended to help cleanse effectively while still protecting the natural moisture of baby skin.
Bathing Your Newborn Baby
Most midwives and other health care professionals recommend bathing newborn babies 2 or 3 times per week, increasing the frequency as your baby gets older. Even though you may not give your baby a bath every day, swaddle bathing your baby is an alternative many moms choose for their very young babies.
Though it might seem scary at first, bathing your newborn baby is another chance to bond with her and make her feel safer and calmer.
Sing your way to mastering the steps of newborn baby bathing with this musical demo
A baby bath is a perfect way to create separation between "busy time" and "sleep time",while giving you the chance to bond with your baby. Even tough days can feel a little easier when you end the night by wrapping your beautiful clean baby, snug and cozy, in her blanket — just in time for a lullaby.
*The skin barrier is the upper layer of the skin that acts as a vital barrier to outside irritants, bacteria and allergens, protecting the body from disease. Babies' skin barrier is uniquely and still developing, so it needs special care.
Keep Skin Moisturized
Learn how to keep baby’s delicate skin healthy and moisturized.
Introduced in 1953, JOHNSON'S® baby shampoo was the first specially formulated product to be as mild to a baby's eyes as pure water. Our unique JOHNSON'S® baby shampoo and other NO MORE TEARS® formula products were developed just for babies’ unique needs.
Moms around the world trust JOHNSON’S® to care for their babies
We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.